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K Financial's Small Business Support Service

Challenge

•K Financial, one of the major financial institutions in the country, goes beyond traditional financial services such as cards, insurance, and investments, showing deep interest in the field of digital innovation. They aim to revolutionize customer service through cutting-edge technologies like AI and continue to actively pursue initiatives for creating new value.

•Recently, there has been an increase in platforms announcing small business support programs. However, due to the diversification and complexity of various business characteristics, many small business owners are not receiving the necessary education and support they require. To address these challenges, having tools and capabilities that allow small business owners to access the education and support they need is becoming increasingly important.

Solution

•"Tailored Modules for Customers:  A Financial provides customized service modules tailored to each customer's needs by utilizing their meta-information and log data. By offering optimized services based on each customer's preferences and requirements, we enhance customer satisfaction. 

•Customized Service at Branches: We apply algorithms at our branches to provide customers with the information and services they need in real-time. This allows us to deliver personalized services during each customer's visit, enhancing the overall customer experience."

Benefit

•Efficient Information Delivery: Customers can swiftly and efficiently access the necessary support program information through the K Financial app. With easy data input, they can receive personalized details on over 10,000 support programs. 

•Enhanced Customer Experience: Providing tailored services enhances customer satisfaction and loyalty. By offering personalized services during branch visits that exceed customer expectations, we establish long-term customer relationships.

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